2.1M
Posts Tracked
Stop Creating in the Dark.
Create with Live Platform Signals.
Beauty50.0x norm
We all have the same life! #TheKhaasSeat #MyEpicFirstMatch #CadburyDairyMilk #KuchAchaHoJaayeKuchMeethaHoJaaye
+2.1M / 12h
25.8K
120
0.2% ER
ASMR & Satisfying50.0x norm
Çamurda Levrek Balığı Pişirme?🐟 Primitive sea bass fish cooking in mud 🐟 Video: @karadenizli.maceraci Knife: 🔪 @theni
+560.4K / 12h
1.0M
3.6K
6.3% ER
Entertainment50.0x norm
The little waddle up to the camera 🐧🥹 @myeonghoseo (Myeongho Seo) is a polar field safety coordinator, photographer and
+3.7M / 12h
1.3M
14.3K
1.7% ER
Gaming50.0x norm
Skin so good, I skip my foundation and no one believes me. I’ve never trusted a sunscreen enough to do that until I fou
+369.3K / 12h
933
41
0.0% ER
Productivity50.0x norm
Your everyday runs deserve better. Most days it’s not a race. It’s just you, the road, and whatever’s on your playlist.
+365.8K / 12h
0
10
0.0% ER
OutlierDeck Explore
⌕
Top movers
Breakout cards in Beauty, refreshed hourly from the velocity feed.
+2.1M / 12h50.0x norm
We all have the same life! #TheKhaasSeat #MyEpicF...
@viraj_ghelani
Snapshot Trajectory
6 snapshots
Span
120.0h
ViewsLikesComments
Views
13.3M
Likes
25.8K
Comments
120
+996.7K / 12h50.0x norm
Glass skin had me hooked… so I had to try it 💧✨...
@iamshivshakti
Snapshot Trajectory
6 snapshots
Span
322.8h
ViewsLikesComments
Views
12.2M
Likes
3.2K
Comments
151
+298.4K / 12h50.0x norm
a brand you know, racing where legends are made....
@bernadettegainara
Snapshot Trajectory
5 snapshots
Span
322.6h
ViewsLikesComments
Views
3.7M
Likes
0
Comments
12
57
Niches Tracked
Platforms Covered
4
Core Tools
What the Website Does
OutlierDeck is a growth intelligence and research toolkit for TikTok and Instagram creators. The goal is simple: replace guesswork with current platform data so creators can publish with confidence.
It helps teams and solo creators find what is working now, detect rising trends early, and identify content opportunities before those spaces are saturated.
Current Website Goal
Right now this page is a launch landing page designed to build demand before product release.
The call to action is opening the dashboard so interested creators can explore live signals and tools as they ship.
Breakout Creators
Instagram creators with multiple reels accelerating right now.
Hrithik Roshan
@hrithikroshan
Uncategorized49.0M followers
Views Gained
+3.5M
over the last 12h
View Velocity
147.1K/hr
current creator momentum
Reels Moving
1
out of 1 tracked
Engagement Lift
+13.7K
likes and comments moving too
Uncategorized701.0M followers
Views Gained
+24.8M
over the last 12h
View Velocity
68.8K/hr
current creator momentum
Reels Moving
15
out of 15 tracked
Engagement Lift
+247.0K
likes and comments moving too
Mumbai Indians
@mumbaiindians
Uncategorized20.0M followers
Views Gained
+302.8K
over the last 12h
View Velocity
6.3K/hr
current creator momentum
Reels Moving
1
out of 1 tracked
Engagement Lift
+13.7K
likes and comments moving too
Kimmy Houghton 🎀
@kimmy.houghton
Uncategorized853.0K followers
Views Gained
+300.8K
over the last 12h
View Velocity
6.3K/hr
current creator momentum
Reels Moving
1
out of 1 tracked
Engagement Lift
+15.7K
likes and comments moving too
seema Kaur
@iamseemakaur2022
Uncategorized103.0K followers
Views Gained
+902.3K
over the last 12h
View Velocity
62.9K/hr
current creator momentum
Reels Moving
1
out of 1 tracked
Engagement Lift
+8.8K
likes and comments moving too
Viraj Ghelani
@viraj_ghelani
Beauty1.0M followers
Views Gained
+8.2M
over the last 12h
View Velocity
57.5K/hr
current creator momentum
Reels Moving
6
out of 6 tracked
Engagement Lift
+7.6K
likes and comments moving too
Chris Hemsworth
@chrishemsworth
Uncategorized59.0M followers
Views Gained
+284.0K
over the last 12h
View Velocity
6.0K/hr
current creator momentum
Reels Moving
1
out of 1 tracked
Engagement Lift
+19.6K
likes and comments moving too
Bloopers
@bloopersbits
Entertainment2.0M followers
Views Gained
+274.8K
over the last 12h
View Velocity
5.8K/hr
current creator momentum
Reels Moving
1
out of 1 tracked
Engagement Lift
+19.0K
likes and comments moving too
Home Signal
Category Views Growth
Daily cumulative Instagram reel views across the core creator categories. Change badges show the latest one-day move versus the prior captured day.
7 categoriesInstagram onlyMar 27, 2026 to Apr 28, 2026234.4B total views now
Leading Category
Entertainment
62.8B
1D Change
+0.0%
Entertainment
62.8B
1D Change
+0.0%
Beauty
41.3B
1D Change
+0.0%
ASMR & Satisfying
39.9B
1D Change
+0.1%
Fitness
29.3B
1D Change
+0.0%
Gaming
24.8B
1D Change
+0.0%
Productivity
20.6B
1D Change
+0.0%
Finance
15.7B
1D Change
+0.2%
music_note
Audio Intelligence
Songs Getting Viral
Top trending audio tracks across Instagram reels, ranked by how many creators are using them. Ride the wave before it peaks.
trending_up
20 tracksTop Trending Songs
1play_arrow
Paisa (From "De Dana Dan")
RDB, Manak-E, Selina
2.1K
Reels
297.8M
Views
2play_arrow
Bairan
Banjaare
1.7K
Reels
250.6M
Views
3play_arrow
Rasputin
Boney M.
1.7K
Reels
191.3M
Views
4play_arrow
Dracula (JENNIE Remix)
Tame Impala, JENNIE
1.3K
Reels
349.9M
Views
5play_arrow
Papaoutai (Afro Soul)
mikeeysmind, Chill77, Unjaps
1.2K
Reels
195.3M
Views
6play_arrow
Kavkaz
Starly
1.2K
Reels
122.0M
Views
7play_arrow
Dracula
Tame Impala
1.1K
Reels
121.9M
Views
8play_arrow
Jaiye Sajana (From "Dhurandhar The Revenge")
Shashwat Sachdev, Jasmine Sandlas, Satinder Sartaaj
1.1K
Reels
190.1M
Views
9play_arrow
Sheesha (Aakhya Mai Aakh Ghali Jo Bairan)
Mitta Ror, Swara Verma
971
Reels
513.0M
Views
10play_arrow
Dhurandhar The Revenge - Aari Aari (From "Dhurandhar The Revenge")
Shashwat Sachdev, Bombay Rockers, Irshad Kamil, Khan Saab, Reble, Token, Jasmine Sandlas, Sudhir Yaduvanshi
971
Reels
154.0M
Views
The 4 Core Features
The toolkit is focused on the highest-impact workflow for creators: niche discovery, viral outlier research, AI idea generation, and early hashtag plus audio trend tracking.
Tool 1
Niche and Trend Finder
Discovers rising creators and unsaturated niches on TikTok and Instagram before they go mainstream.
Tool 2
Viral Outliers Library
Finds videos that are performing far above benchmark so you can reverse engineer what works.
Tool 3
AI Content Ideation
Turns live platform signals into fresh content ideas, angles, and script starting points.
Tool 4
Hashtag and Audio Trends
Surfaces rising hashtags and audio tracks early so you can publish before saturation peaks.
Pricing
Pick Your OutlierDeck
Two early-access plans built for creators who want better signal, faster decisions, and a clearer edge before trends peak.
Launch access
Basic
$20
A clean starting point for creators who want live signal discovery without waiting for the public release.
Hourly refreshesTikTok + InstagramEarly access
Full access to the OutlierDeck dashboard, including hourly refreshed Breakout Cards, trending audio tracks, and rising niches.
Real-time signals from TikTok and Instagram to help you spot what's working right now.
Viral Outlier videos with performance metrics such as views velocity and engagement rate.
Early access as soon as we launch, before public release.
Lifetime access
Pro
$60
The full OutlierDeck stack for creators who want stronger forecasting, earlier alerts, and deeper competitive signal.
Trajectory graphsCreator trackingAll future updates
Everything included in the Basic plan.
Advanced Snapshot Trajectory graphs so you can see exactly how fast videos are growing and predict their potential.
Breakout Creators tracking to discover rising accounts in your niche before they explode.
Deeper Audio and Hashtag Intelligence with early-rise alerts.
Lifetime access plus all future updates with no extra fees.
Early Access
Get OutlierDeck First
Join creators already using data to find trends, outliers, and profitable directions before everyone else catches on.